The Amazon Advertising Platform (AAP) is a sophisticated demand-side platform that allows our team of marketing experts to deliver campaigns on a CPM (Cost-per-Mille) basis. AAP also operates at the top of the sales funnel, with the primary goal of driving awareness and consideration. AAP provides us with the ability to reach new users at scale across premium publishers’ sites and apps, as well as Amazon owned and operated properties. By using AAP, we can guide qualified customers down the path to purchase.
We identify specific targets and build out strategy, segments, and campaigns relative to our clients’ goals. By leveraging AAP, we provide full transparency into the media we’re managing and help them better understand the overall impact on their other Amazon marketing campaigns and business as a whole.