Amazon Media Group (AMG) is Amazon’s in-house team that builds and sells various ad products to vendors. AMG representatives build out advertising campaigns at the top of the sales funnel both on and off Amazon, with the primary goal of driving awareness and consideration. AMG is an important part of building a brand presence on Amazon, targeting in-market customers, augmenting other activities on the platform, and guiding customers down the path to purchase.

We provide guidance on general AMG strategy and work closely with Amazon’s AMG contacts to ensure placements and packages are in alignment with our clients’ overall goals and broader retail strategy, including down-funnel activities.