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  • Amazon Search Engine Optimization (SEO)
  • A+ Content
  • Vine Review Program
  • Amazon Brand Stores
  • Catalog Management and Audits

Amazon Search Engine Optimization (SEO)

Search Engine Optimization is not something vendors always prioritize, however more than half of all online shoppers start their product searches on Amazon. Therefore, it is vital to have a strong SEO presence to be in the best position to have your products easily found by end customers, rank highly in organic search results, and maximize sales conversion. We are well versed in Amazon’s A9 product search algorithm and implement current best practices to construct your detail pages. This includes optimizing basic product content (titles, bullet points and descriptions), image and video uploads, A+ enhanced content, keyword placement, and more. There are hundreds of variables that go into the ranking algorithm, and attention to detail at an SEO level is essential in building a solid foundation to grow your business on Amazon.

A+ Content

Amazon A+ content pages are enhanced detail pages, with varying layouts that include multiple product images, product comparison charts, keyword-optimized text, and additional features that promote your product not available under the standard product details. Once shoppers reach your product’s detail page, the A+ content we compile helps them make a more informed purchasing decision by highlighting your product’s most important features and benefits. These enhanced product detail pages serve as a bridge between your website and Amazon, acting as an extension and premium representation of your brand and ultimately leading to a higher conversion rate.

We facilitate the compilation, optimization and implementation of this A+ content. Given Amazon’s complex search algorithm, we ensure your listings are robust and optimized by utilizing the latest search engine optimization techniques to achieve the best rankings possible within the Amazon A9 search engine, as well as maximizing conversion rates. We have created thousands of A+ modules for our clients and always provide updated strategy recommendations based on new content options and algorithm changes as they roll out.

Vine Review Program

Product reviews play a critical role in establishing a strong presence on Amazon and increasing sales and conversion. The Amazon Vine program allows manufacturers to receive reviews for their products on Amazon from a select group of their most trusted reviewers. Vendors who enroll a product in Vine ship the item out to these “Vine Voices” who then post reviews about their experiences to help other customers make informed purchasing decisions.

We are well versed in Amazon’s Vine program and will help with recommending which of your items to enroll in Vine as well as fully coordinating the campaign details. These Vine reviews contribute to improved awareness of your product and brand on the Amazon platform.

Amazon Brand Stores

Our team creates and manages high-quality Brand Stores for all our clients. We work hand in hand with you and your design team to create a custom Store that compliments your existing website, creating an extension of your brand on Amazon. These pages allow us to create a cohesive user experience as branding, messaging and marketing materials have a consistent look and feel across all digital touchpoints. Amazon Brand Stores allow you to explore a fresh way to showcase your products and value proposition, elevating the shopping experience for your brand on Amazon. They are also a great destination for qualified traffic and marketing activities on and off Amazon, as the user experience promotes all stages in the path to purchase.

Catalog Management and Audits

Product information can change periodically with Amazon. As a result, ongoing catalog maintenance is a vital aspect of your Amazon business. We work regularly to review catalog information to ensure product statuses, pricing and costs are up to date, and also ensure that product titles, bullet points, and descriptions are accurate, consistent, and robust to maintain strong, quality listings for both SEO and conversion purposes. We also routinely perform other audits based on a variety of needs, including but not limited to product availability, Buy Box ownership, and more.